At a Glance:

By the end of this article you should understand…

One of the disadvantages start-ups and small to mid-sized businesses face is the fluctuation between extremely busy work periods and a lull in the workload — the proverbial business feast or famine cycle. Unpredictable staffing needs further compounds this issue. As a small business owner, you may have an opportunity to take on an exciting project, but what if the job description requires specialized or niche skills that fall outside the breadth of your employees? How can small businesses determine when and who to hire with such a volatile workload?

There is a way to successfully navigate these challenges with open talent: a collaborative, transparent, technology-enabled, rapid-cycle way of doing business. Open talent represents a hybrid approach that helps businesses better manage their cost structure and accelerate their output by effectively managing insourced vs. outsourced functions. Using freelance talent allows businesses to hire based on project needs, and employers can focus on finding those candidates with special skills and expertise so they can take on the projects that would have been out of reach prior, without the fear of a bloated FTE roster.

Hybrid Work Approach: Agencies and Freelancers

Utilizing open talent isn’t just managing one or more freelancers; agencies are also a part of the hybrid work approach businesses can wield. When to hire an agency depends on the budget, demands and duration of a project. Agencies typically have marketing and creative teams with broad and up-to-date expertise, and don’t require the management level of a freelancer, or even a full-time employee. They have their own internal managers to make sure everything runs smoothly; however, businesses may pay significantly more for this level of accountability and the one-stop shop approach to marketing.

Freelancers are Good for the Budget

Budget is always a concern when hiring, but it becomes a key differentiator when working with freelancers. Freelancers are budget-friendly. Hiring a freelancer is not the same process or commitment as hiring an FTE, and with talent platforms like Communo, the time and energy sourcing candidates is exponentially less. Yes, you need to invest time onboarding a freelancer, but there is no long-term commitment and you can build a bench of talent (another Communo feature that helps companies scale quickly) that compliments your team. Businesses that are open to a hybrid work approach set themselves up for lower hiring costs, decreased skills gaps, and an outside, and often much-needed, fresh perspective.

An Outside Perspective can be Good for Businesses

An outside perspective can be a considerable asset, when you are stuck with the same playbook or you need the opinion of someone from your target audience. Perhaps you’ve hit the wall when it comes to creativity? Adding freelancers to your creative team bench can help provide the freshness, expertise and relevant advice your business needs. And with the accelerated shift to digitalization, due to the effects of the Pandemic, top talent is increasingly moving to the freelancing model. Never before has it been as easy to source and work with marketing experts and those individuals with niche skill sets thanks to new technology tools and talent platforms.

A Freelancer for Every Role

No matter the marketing job, there is a freelancer who is up to, and extremely qualified for, the task. Your business may need assistance analyzing and modeling data to create an actionable plan 一 a Data Scientist can help with this. Need to bridge the gap to build technology solutions into creative ideas? A Creative Technologist has the specialization you need. Guaranteed there is open talent available to help with these niche requirements. Freelancers can fill so many of the crucial roles and skills that businesses and marketing teams need, from Social Media Management, Translator, SEO, Animator…the list is exhaustive. And now, talent platforms like Communo, are creating better ways to staff teams and projects, enabling businesses to fill talent gaps, deliver cost efficiencies and innovate at scale. The question is no longer whether businesses should use freelancers, but rather, why businesses wouldn’t take advantage of the flexibility, expertise and speed this hybrid work approach provides.



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