The platform economy is here to stay. It’s the future – and that’s a great thing for many reasons. To name a few, it unlocks a world of opportunities to be shared on a global scale. It allows us to be connected and agile in simultaneous harmony. Communo’s CEO, Ryan Gill, was a guest on Calgary’s Collisions YYC Podcast. They used the episode for a deep dive into this topic. Below are four specific ways, as discussed in the podcast, that the platform economy creates value.

1. Enabling

Before the platform economy, the hiring process was completely inefficient. Finding the right expert for the job could take months. Thankfully, those days are over. Platforms enable you to find the right person in a matter of days or even hours. You are able to have an entire network of niche experts at the tip of your fingers. As a result, you’re able to connect instantly and get to work on what truly matters – getting the job done by the right person. The best part, it’s always there when you need it.

2. Matchmaking

Old hiring models are not only inefficient – they offer limited value in determining whether the person is a good fit for the team’s culture or the work at hand. On the other hand, the platform economy includes sophisticated profiles that allow you to gauge compatibility with a high level of accuracy. You’re able to quickly browse a person’s industries, experiences, specialties, and portfolios. You’re able to confidently reach out to someone with a high degree of certainty that they’ll be right for the job.

3. Discovering

Everyone is curious. This is part of human nature. Platforms have chat features and events that bring people together. They foster curious conversations that can transform into something much bigger. As a result, you might discover a fit more perfect for your company than you could have ever imagined, or you may just learn something really cool that inspires you.

4. Governing

It’s about time that the pitch process included some accountability and integrity. The bottom line, it’s something that you should get paid for. Beyond that, you should have a crystal clear understanding of each person that is involved. That’s another value point in platforms – they govern interactions to create a standard that includes transparency. As a result, you save time and energy for what matters.

Things move quickly in the creative industry. It only makes sense that the platform economy is adopted as an industry standard. It brings value in a variety of forms. Reach out to Ryan Gill or Communo on their social platforms to learn more about the benefits of the platform economy and why it is essential to thrive in today’s world.


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